Chinese Corporate Identity Peter Peverelli Publisher: Routledge ISBN: 0415372089 Pub Date: 06 DEC 2005 Type: Hardback Book Price: 65.00 This text represents the first study of economic restructuring in reform era China to apply the concepts of identity and corporate space; notions which have become increasingly relevant as foreign invested and Chinese ventures face complex operational and societal issues in the wake of globalisation. Peverelli uses his own theoretical framework to examine and detect multiple identities of Chinese enterprises within a larger, comprehensive organisation theory. A host of practical case studies taken from Peverellis time as a consultant help to illustrate this original theory, while providing a practical reference to the modern Chinese economy and Chinese management. Chinese Corporate Identity will prove a valuable resource to academics working in organisation theory, cultural anthropology, sociology, and business and economics. In addition, its supporting case studies will be of interest to consulting firms, foreign embassies and consulates in China Contents: Introduction: Chinese corporate identity Chapter 1. Corporate Indentity in a Theory of Organising Chapter 2. The Enterprise in the People's Republic of China Chapter 3. Lukang - The Construction of a State Owned Enterprise This chapter introduces the Chinese notion of ‘mothers-in-law (popo),’ the various administrative organizations that can interfere with the management of a Chinese enterprise, in particular the Communist Party. Chapter 4. Henan vs Zhengzhou - Conflict of Identity Between Administrative Levels Two dairy companies in the same city, Zhengzhou, the capital of Henan province, but constructed in different cognitive spaces: Henan province and Zhengzhou municipality. Foreign investors in the region fail to notice this. Chapter 5. Mengniu the follower: a case of intertwined identity Mengniu, now China’s largest dairy company, established itself as a follower of the then nr. 1, Yili. When Mengniu is the first to enter the Shanyin region, it still enacts its follower identity. Chapter 6. Yanjing: the Emperor’s messenger This chaper follows one of China’s largest brewers, Yanjing, from its establishment as a local brewery in Beijing’s suburb to one of the top 3 brewers in the country, and how the company’s identity gradually changed along the road. Chapter 7. Food Components Asia – China – Shanghai - ? A foreign company active in China severs its relation with a Chinese partner to continue its business by itself, with a local subsidiary, and the former partner as its main competitor. However, the former partner uses the foreign company in its identity construct, while the local subsidiary uses the former partner in its identity construct. The results are peculiar. Chapter 8. Chinese corporate identity: summary and integration Series Information: Routledge Advances in Asia-Pacific Business Author Biography: Peter Peverelli is a Lecturer in the Department of Management and Organization at the Free University, Amsterdam, The Netherlands. Full Contributors: N/A

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